Logo Experimentation

Before l used photoshop to start designing my website l wanted to roughly design the logo and experiment with colours which l thought would fit well into the brand I'm trying to build.
So l drew some logos and looked at what l thought worked well and also how comparable my deigns were to successful music steaming sites such as Spotify.

Here are some of the basic designs l come up with. I found that with Tidal and Spotify's logos they had simplistic text accompanied with graphics to make it more interesting, and in both cases the graphics were a geometric pattern or design that would be easy to recognise. So l tried to incorporate the same by using a geometric pattern in my logo that was different to other brands but also could be recognisable to the genre of music streaming.

I then moved onto photoshop and started experimenting with different logo ideas. Here was the first draft of my logo design;

I started off with this logo, sending it to a few of my friends who then gave me feedback and the most recurring feedback l got was that this design needed something to make it stand out compared o other websites.

So l first started looked at injecting some colour into this design, firstly through the text, then the graphics. 

The second logo l designed l incorporated circles into because l wanted something a bit smaller and sleeker so l created a new design.  I wanted to stick to the geometric theme, so l instead played with the idea of just having one pattern to the side of the word, I also thought that having a white text overlaying black looked classy, sophisticated and more professional. Although having colour can help establish a brand, l thought it made this design in particular look amateur and didn't create the brand identity l intended for it.